THE MAIN CHALLENGES OF INTELLE CTUALIZED MEDIA

Abstract

Intellectualized media, as a new form of future media, has its following changes: from mass market to market of one in the market aspect, from individual value to group value in the client relationship aspect and the re-transformation of industry boundaries in the industrial aspect. However, the main challenges of intellectualized media has two aspects: in the social aspect it faces the dilemma of ethics on privacy and in the technological aspect it has to solve such problems as data communication, big data handling, matching of software and hardware, capture of multi-information and display of immediacy.