PERCEPTIONS AND READINESS FROM LOCALIZATION TO GLOBALIZATION OF SARAPEE COMMUNITY DURING COVID 19 PANDEMIC

Abstract

This research investigated the community perceptions during the Covid 19 Pandemic in 2021 and explored community members' readiness in terms of localization to globalization. The participants were 30 residents living in Sarapee District in Chiang Mai, Thailand. The instrument was a questionnaire and semi-structured. The findings showed that residents had been encountering the difficulties of trading local products because the number of tourists had been decreased since the outbreak of Covid 19 began. These affected the monthly income of the residents. Most residents claimed that adapting to the new normal was completely potential, and the business had to be adjusted.

Moreover, the residents were interested in online platforms. They needed assistance in advertising local products online in different languages. In addition, young residents must upskill English for communication and improve other skills involving online advertisements. Besides, they expected to promote their products through Facebook, Line, etc. To prepare for globalization, residents realized that the description of products should be promoted through online media. Local products and the homestay were presented in the village plan. The preparation of the residents to organize standard homestay should be concerned after the situation unfolding to welcome both national and international tourists.