The Influence of Social Media (Virtual Reality and Augmented Reality) and Reviewer on Cultural Tourism Promoting Model: Literature Review


  • Oraporn Suwannasank University of the Thai Chamber of Commerce
  • Anchalee Pichedpan University of the Thai Chamber of Commerce
  • Jantima Kheokao University of the Thai Chamber of Commerce


Social Media (Virtual Reality and Augmented Reality), Reviewer, Cultural tourism promoting model


Reviewer plays an influential role in the cultural tourism promoting model. Reviewer is a literature review from related documents to study the models of social media use and to review for promoting cultural tourism. Different channels of social media, including Search Engine, Social network, Website, Web board, Blog, and YouTube influence on tourism. Furthermore, review is useful information from different types of reviewers, including authors or critics who expressed their personal comments to descript benefits, drawbacks, and impressions after the trip. These could be used as supporting information for other's decision-making. This can be mostly seen from YouTube, integrating Virtual Reality (VR) and Augmented Reality (AR) to visualize the reality in order to attract tourists to experience the local atmosphere, culture, and way of life of individual tourist attractions. However, the use of social media to broadcast the travel experience and exposure to comments of tourists can indicate the high level of the relationship between social media and tourism. Broadcasting negative experiences of cultural tourism could lead to unpopularity. In addition, the dimensions of stimulus for cultural tourism, including marketing communication, social media-based travel communication, and recommendations from acquaintances is one of the unique dimensions influencing tourism. This study explicitly illustrates the development of the cultural tourism promoting model.