ANPOR Annual Conference Proceedings

"DOWNSCALING" OR "NAVIGATION": AIGC FACILITATING THE RESEARCH ON PUBLIC OPINION RESPONSE IN ENTERPRISE EMERGENCIES

2026-01-15T07:59:56+07:00

This study aims to address the current dilemma in corporate emergency online public opinion governance: overemphasis on technical model analysis, insufficient empirical verification, and unclear causal relationship between AIGC technology and governance effectiveness. Taking the "Ailao Mountain Incident" as a case study, this research adopts multi-source data collection, comparative modeling analysis, cross-platform dissemination simulation, and controlled experiments. Integrating the three-dimensional analytical framework (intensity, temporality, spatiality) of Event System Theory (EST), it explores the information characteristics, dissemination patterns, interaction mechanisms, and innovative paths of AIGC in corporate emergency public opinion response.The results indicate that: First, there exists a significant positive correlation between the intensity of corporate emergencies and AIGC's public opinion governance effectiveness. In highintensity events, AIGC demonstrates advantages in monitoring coverage, judgment precision, and content production efficiency. Second, AIGC's effectiveness presents stagespecific adaptive characteristics as the event evolves over time: during the outbreak phase, it focuses on aggregating fragmented information and identifying key points; during the diffusion phase, it emphasizes tracking dissemination paths and risk modeling; during the stabilization phase, it shifts to long-tail monitoring and effect evaluation. Third, the wider the spatial diffusion scope of the event, the more critical AIGC's role becomes in integrating heterogeneous spatial information and coordinating cross-domain governance. However, AIGC also carries the risk of "technological backlash."This study not only enriches the application dimension of EST in public opinion research but also provides insights for enterprises to transform their public opinion management from the "passive response" model to the new paradigm of "proactive prevention and control."

ALGORITHMIC NOSTALGIA: COMMODIFYING COLONIAL MEMORY AS YOUTH LIFESTYLE ON XIAOHONGSHU IN SHANGHAI’S WUTONG DISTRICT

2026-01-19T08:14:41+07:00

Focusing on Shanghai’s Wutong District, a historic area within the former French Concession, this study examines the recomposition and commodification of colonial urban heritage on Xiaohongshu, a leading Chinese lifestyle‑sharing platform. We advance “algorithmic nostalgia” as a platform-mediated process through which recommendation algorithms filter, amplify, and circulate decontextualized colonial memory, reframing it as a consumable youth lifestyle. Guided by three questions—what multimodal features produce an aestheticized, dehistoricized ambiance; how the zhongcao mechanism (recommendation‑based marketing strategy) transforms colonial memory into lifestyle commodities; and what historical consciousness and cultural imaginaries emerge from this depoliticized aestheticization—we employ a critical qualitative approach that integrates decolonial theory, mediascape theory, and algorithmic culture studies. Using critical discourse analysis and multimodal analysis, we examine a purposive sample of 20 highly engaged posts from the past year, selected for engagement and typicality (e.g., landmarks, aesthetic style, lifestyle tags); visual (filters, composition, postures) and textual elements (titles, tags, affective language) are analyzed in relation to platform recommendation logic. Preliminary findings identify three dynamics: curated authenticity constructing a hyperreal consumption space; algorithmically reinforced, homogenized nostalgia commodifying memory; and performative digital identities expressing selective cosmopolitanism that perpetuates postcolonial cultural power asymmetries. By conceptualizing “algorithmic nostalgia,” the study bridges memory studies, platform studies, and decolonial critique, offering insights for heritage education, media literacy, and urban cultural policy.

SEE WHAT WE’RE SAYING: STRATEGIC ACCOMMODATION IN DEAF/HARD-OF-HEARING CONTENT CREATION

2026-01-15T07:50:54+07:00

While deaf or hard-of-hearing (d/HoH) content creators are becoming increasingly visible and are often analyzed for content or platform features, their strategic agency for navigating communication as digital citizens is often overlooked. This study seeks to address this gap by applying communication accommodation theory (CAT) to investigate how Indonesian d/HoH content creators actively manage their digital interactions. The study explores current trends or phenomena in d/HoH social media content creation and how communication accommodations occur between creators and their audiences. Qualitative analysis was conducted involving observations of contents from 20 prominent Indonesian d/HoH content creators and interviews with select d/HoH creators and policy makers. Data was categorized through the lens of CAT’s constructs, focusing on speaker and listener/audience-focused accommodation strategies. Analysis reveals that d/HoH creators employ strategic convergence to bridge communication gaps with their audience whilst simultaneously utilizing divergence to assert collective identity and cultural pride. The findings challenge disability stereotypes by showcasing d/HoH agency in utilizing and subverting platform features to manage accommodation processes.

CLIMATE NARRATIVES AND LOW-CARBON BEHAVIORAL INTENTIONS AMONG CHINA’S ECOLOGICAL MIGRANTS: MECHANISMS OF INFLUENCE THROUGH CULTURAL CONTEXT AND VALUE PERCEPTIONS

2026-01-15T08:25:05+07:00

This study aims to explore how different climate narrative frames (impact/science/action/political) influence the willingness to adopt low-carbon behaviors among China's ecological migrants. Employing a simple random assignment design, 800 ecological migrants in Qinghai Province were recruited to participate in two experiments. The results show that the action frame is most effective in enhancing behavioral willingness, while the political frame has the weakest effect; cultural background showed no significant moderating effect on the framing effect, but value perception had a partial moderating effect. This study expands the moderating mechanism of the framing effect model in climate communication. Furthermore, it clarifies the differences in information acceptance and psychological mechanisms of ecological migrants as a special group in climate communication. The findings provide references for future research and practice on climate adaptation behaviors of ecological migrants.

UNVEILING POWER STRATEGIES IN THE INDONESIAN PRESIDENT’S POLITICAL SPEECHES: A POLITICAL PRAGMATICS AND SPEECH ACT APPROACH

2025-12-01T10:31:57+07:00

The speech of a political leader goes beyond the literal meaning of the words, encompassing the underlying dialog and power dynamics that influence their language use. This study compares the political speech acts of Joko Widodo and Prabowo Subianto from a pragmatic perspective. This study uses the speeches of these two figures as a tool for analysis, which is tracked algorithmically through transcripts. The Corpus-Assisted Discourse Study (CADS) method is used to identify linguistic patterns representing discourse strategies. The constructed corpus dataset contains 419,492 tokens, including 135 transcripts of Prabowo’s speeches collected between October 2024 and August 2025, totaling 119,220 tokens, and 388 transcripts of Jokowi’s speeches collected between October 2019 and August 2020, totaling 300,272 tokens. An inductive approach was used by observing corpus data that led to the context in speech acts. Micro-linguistic analysis focused on the semantic patterns of personal pronouns, persuasive elements, and metaphors to examine modality in illocution and leadership discourse. The results of the study show that Jokowi’s speech acts are directive-instructional, emphasizing consistency, obligations, and the roles of state and public officials. Prabowo’s speech acts are commissive-projective, with promises of strategic national achievements that spark the collective imagination.

FROM MIMETIC ENVIRONMENT TO MULTIPLE VIRTUAL WORLDS: THE DILEMMA AND BREAKING OF NEWS AUTHENTICITY IN AIGC ERA

2026-01-15T08:09:03+07:00

From the era of mass communication to the era of generative artificial intelligence, under the construction of big data, algorithms and computing power, the mimicry environment has gradually evolved into multiple virtual dreamland: digital replication technology builds the first long-distance online news, and strong editing and weak mining aggravate the alienation of news production and practice; The algorithm model generated randomly by probability creates the second news illusion, and the exhaustibility of calculation makes AIGC completely divorced from reality. Man-machine speech cuts off the rational and open dialogue in the public sphere, and interpersonal relationship falls into the social division woven by man-machine relationship. In this process, the authenticity of news has suffered a fierce impact. From the perspective of the development history of media technology, based on the theory of "mimetic environment" put forward by Lipman, taking ChatGPT as a concrete case, this paper reveals the current situation of the continuous separation between the public and the real and objective environment by analyzing the evolution logic from mimetic environment to multiple virtual worlds, and puts forward some ways to break the ice, such as collaboration between eyewitness evidence and intelligent technology, cooperation between generative AI and journalists, collusion between recommendation algorithm and value orientation, so as to seek an effective path to protect the truth of news and bridge the gap between the virtual and the real world.

EFFECTS OF ONLINE NEWS MEDIA USES ON POLITICAL EFFICACY AND ON AND OFFLINE POLITICAL DISCUSSION: MEDIATING EFFECTS OF POLITICAL EFFICACY AND ONLINE POLITICAL DISCUSSION

2026-01-19T08:23:21+07:00

This study examined the extent to which uses of current affairs and political content on portal sites (Naver, Google) and social media platforms (Facebook· Instagram, KakaoStory) influences users’ political efficacy and participation in political discussions both online and offline. The findings indicate that such media use enhances internal political efficacy, which subsequently promotes online political discussion and, ultimately, offline political discussion. Internal political efficacy and online discussion were shown to exert significant mediating effects within this sequential process. These results provide empirical evidence that exposure to political and current affairs content through online media reinforces individuals’ internal political efficacy. In line with previous researches, the findings suggest that media use extends beyond the acquisition of knowledge to foster political confidence, which in turn encourages more active political participation. Portals and social media platforms thus play a critical role in shaping the attitudinal foundations upon which democratic participation depends. Another notable implication of this study is the mediating role of online political discussion in the relationship between online media use and offline political discussion. Online political discussion does not merely constitute passive or superficial engagement but serves as an arena in which political confidence can be translated into tangible action. In this sense, online political discussion functions as both a training ground for democratic communication and a catalyst for cultivating a culture of deliberation.

MEDIA FRAMING ROLE IN SHAPING ORGANIZATIONAL OPINION ON ROLE OF PERSONS WITH DISABILITIES IN THE WORKPLACE

2026-01-15T08:03:31+07:00

Problem Statement: This study investigates how four Malaysian online news media frame organizational perceptions of Persons with Disabilities (PwD) in the workplace, and how these narratives influence HR professionals’ attitudes and practices, in comparison with international studies. The objectives are: (1) to examine how Malaysian news outlets frame PwD in relation to employment, and (2) to explore how these frames shape HR professionals’ organizational responses.

Approach: A qualitative case study approach was adopted, combining semi-structured interviews with five HR professionals and content analysis of PwD employment coverage in four Malaysian online news portals (2020–2024). Entman’s diagnostic, prognostic, and motivational frames guided the analysis, while international framing studies from the UK, Japan, and UN disability discourse provided comparative context.

Results: Findings show that Malaysian media predominantly employ the compassion frame, portraying PwD as dependent and in need of assistance. The empowerment frame is less common but has gained visibility in recent years. HR interviews revealed that charity-oriented frames reinforce risk-averse hiring, with PwD perceived as requiring “special allowances,” while empowerment frames position PwD as untapped talent aligned with diversity and corporate social responsibility agendas.

Conclusion: Success stories and empowerment policies encourage HR leaders to consider flexible work arrangements and targeted training. International literature reflects a similar tension between compassion and empowerment narratives, though Malaysia’s reliance on charity framing slows the normalization of PwD inclusion. The study contributes to organizational communication research in Southeast Asia by linking media frames with HR perceptions and workplace practices.

NAVIGATING AI AND INFORMATION DISORDER: RECONSTRUCTION OF MEDIA LITERACY IN CHINA’S DIGITAL AGE

2026-01-19T08:17:01+07:00

This study examines how artificial intelligence (AI) technologies are reshaping the dynamics of disinformation and information disorder amid China's rapid technological advancement. The research reveals the challenges posed by algorithm-driven disinformation propagation and assesses the role of media literacy as a strategic countermeasure. This study employs a qualitative research methodology, grounded in semi-structured interviews with 13 experts across fields including journalism, communication studies, and AI policy. The analytical process draws upon Wardle's ‘information disorder’ framework and gatekeeper theory to elucidate how AI reshapes the creation, production and distribution of disinformation within the Chinese context. Through thematic coding, the research identifies patterns linking AI, disinformation flows, social media platforms, and public media literacy capabilities. Research findings indicate that AI accelerates and amplifies the scale and velocity of disinformation dissemination. This is particularly profound via social media, which acts as the primary platform of dissemination. However, the study also reveals that enhancing public media literacy can mitigate these risks to some extent. Experts interviewed emphasized the crucial need to develop a comprehensive response strategy encompassing technological, institutional and educational measures, while simultaneously advancing the coordinated enhancement of platform accountability and user capabilities. This study combines discussions on AI with digital citizenship, highlighting China's unique experience in addressing the challenge of disinformation. It highlights that media literacy is not merely an individual skill but also forms a collective effort that involves responsible engagement with social media platforms. This is crucial for building a sustainable and resilient information ecosystem across Asia.

EMPOWERING HEALTH ADMINISTRATION: LOCAL GOVERNMENT POLICY PERSPECTIVES IN THE DIGITAL TRANSFORMATION ERA

2026-01-15T07:56:08+07:00

Background: The decentralization of health administration has delegated responsibilities to district-level authorities, leading to diverse digital transformations across various regions in West Nusa Tenggara Province, Indonesia. Challenges related to standardizing procedures, infrastructure, and policy impede the effective delivery of services. This study examines how decentralized systems utilize adaptive strategies to enhance efficiency.

Methods: This research employs a qualitative approach to investigate the technical and organizational aspects of digital health platforms. Participants were chosen through purposive sampling. Data collection comprised interviews, focus group sessions, and observational activities. NVivo 14 was utilized for dual-coded analysis with triangulation, ensuring ethical compliance.

Results: A thematic analysis has identified deficiencies in the West Nusa Tenggara Province, where digital health policies have been implemented in 64% (7 out of 11 districts), and the Indonesia OneHealth platform has been utilized by 53% (5 districts) of the districts.

The finding highlights significant institutional and infrastructural inadequacies, particularly in governance coordination and technological readiness.

Conclusions: Technology plays a transformative role in digital health management. Teams integrate feedback mechanisms while management monitors key indicators. Privacy requires robust identity management. The framework evaluates digital health performance while ensuring the protection of privacy.

Originality: This study examines the digital transformation and local governance within the health administration system in a region that has been under-explored academically.

Plain language summary: In West Nusa Tenggara, 64% of districts have implemented digital policies, while 53% have adopted the One Health strategy for infrastructure development.

EFFECTS OF AN ONLINE LOCAL STORYTELLING PROGRAM ACROSS TWELVE THAI UNIVERSITIES

2026-01-19T08:12:20+07:00

This study examines the comparative effects of an online Local Storytelling Program on students’ knowledge, attitudes, and expected behaviors across 12 universities in Thailand. The program was developed to enhance media literacy and participatory communication through community- based digital storytelling. A pretest– posttest quasi- experimental design was employed with 726 participants representing northern, central, and southern regions of Thailand. Quantitative data were analyzed using descriptive statistics, pairedsamples t-tests, effect sizes, and Pearson correlations; qualitative reflections were used for triangulation. Results revealed significant increases in knowledge and a positive attitude toward community engagement (p < .05), as well as moderate improvements in storytelling- related behavioral intentions. The highest cognitive gains occurred at Uttaradit, Walailak, and Ramkhamhaeng universities. The findings confirm that local and digital narratives can strengthen participatory learning and cultural literacy, aligning with Thailand’s creative economy and sustainable development goals.

USING PICTURE BOOKS TO SUPPORT ENGLISH WRITING DEVELOPMENT IN THAI PRIMARY EDUCATION: STAKEHOLDERS’ INSIGHTS

2025-12-01T10:36:26+07:00

Writing remains one of the most challenging skills for Thai learners of English as a foreign language (EFL), largely due to teacher-centered instruction and limited opportunities for meaningful writing practice. Traditional methods often fail to foster creativity and confidence, resulting in low writing proficiency among primary students. To address this issue, picture books have been proposed as an innovative pedagogical tool; however, research on their application in writing instruction, particularly in Thai primary education, remains limited. This qualitative study explored stakeholders’ perspectives on integrating picture books into English writing instruction for Grade 5 students. Data were collected through in-depth interviews with six participants, including an educational supervisor, an academic teacher, two English teachers, and two parents. Interviews were conducted in Thai using a semi-structured guide, audio-recorded with consent, and analyzed thematically. Findings revealed five key themes: (1) positive perceptions of picture books as engaging and age-appropriate; (2) improved student motivation, confidence, and creative writing skills; (3) pedagogical benefits such as contextual learning and reduced writing anxiety; (4) challenges including limited resources, time constraints, and lack of teacher training; and (5) recommendations for teacher development, resource support, and home–school collaboration. The study concludes that picture books are a promising tool for enhancing EFL writing instruction in primary education. However, successful implementation requires institutional support, teacher training, and policy-level integration to ensure sustainability and equity.

CLIMATE CHANGE EDUCATION IN TRANSITION: A CRITICAL REVIEW OF RECENT RESEARCH ON CHINESE CLIMATE CHANGE EDUCATION

2026-01-15T08:12:09+07:00

Delivering effective climate change education (CCE) is essential but challenging for countries in the Global South. However, few studies have investigated CCE in developing countries such as China – an important player in global climate change conferences and policies and the world’s largest carbon emitter. This study analyzed research published between 2002 and 2024 on the topic of CCE for children and young people in China. To date, the literature on CCE in China has been limited to the formal educational setting of schools, where a top-down, science-based approach to CCE prevails. Schoolteachers focus on presenting climate-change–related knowledge and developing corresponding curricula and resources. At the same time, innovative bottom-up approaches are beginning to emerge. However, the literature has largely failed to explore diversity in CCE. This review highlights the need for educators to develop participatory, interdisciplinary, creative and affect-driven approaches to CCE in China.

SOCIAL TRUST IN CHINA: A THREE-DECADE ANALYSIS

2026-01-19T08:27:24+07:00

This article provides a comprehensive examination of social trust in China. It addresses ongoing debates about how much people trust, whether there is a trust crisis, and where trust comes from. Our analysis of the extensive and harmonized data from the Chinese General Social Survey (2003-2021) and from the World Values Survey (1990-2018) spanning three decades shows that 1) Chinese people hold high levels of general trust in others, 2) the high social trust has been largely stable over the last three decades, and 3) political confidence and perceived fairness are two key drivers of trust. That said, Chinese people do show a marked low trust in several groups, such as strangers, businessmen, and religious individuals. Potential explanations are discussed. This study contributes to the key trust debates and also unveils novel trust patterns that can serve as valuable subjects for future research.

MEDIATED BRIDGES: THE NANYANG CHINESE NEWSPAPERS AND THE MAKING OF CHINA'S TRANSNATIONAL PUBLIC SPHERE (1881-1942)

2026-01-15T08:06:26+07:00

This study aims to explore the pivotal role of Chinese-language newspapers in colonial Southeast Asia (Nanyang) in facilitating the emergence of a transnational public sphere from 1881 to 1942. It moves beyond the Eurocentric model of Jürgen Habermas to investigate how these diasporic media created a unique discursive space that transcended territorial borders, serving both the identity formation of overseas Chinese communities and the socio-political dynamics of modern China.

This research employs a historical case study approach, focusing on in-depth analysis of representative publications such as Nanyang Siang Pau. Through a combined methodology of archival research and systematic content analysis of editorials, news coverage, and feature articles, the study examines the operational models, content strategies, and socio-political contexts of these newspapers. This dual methodology allows for both a detailed textual analysis and a broader understanding of the institutional and colonial constraints within which they operated.

Findings reveal that these newspapers constructed a diasporic public sphere shaped by Chinese nationalism, local identity, and colonial constraints. They played vital roles in disseminating information, shaping China’s modern image, mediating overseas opinion, and advancing China’s revolutionary modernization.

The study contributes to media history and transnational communication theory by highlighting the agency of non-Western diasporic media. It offers a historical lens to understand the dynamics of contemporary global public spaces and underscores the interconnectedness of media, diaspora, and modernity in China’s international history.

PUBLIC OPINION IN DISASTER CONTEXTS: INDIGENOUS KNOWLEDGE AND THE SALIGAN FRAMEWORK IN THE PHILIPPINES

2026-01-19T08:19:52+07:00

Public opinion in disaster contexts is shaped not only by official communication but also by cultural frameworks and indigenous knowledge that influence how warnings are interpreted, trusted, and acted upon. This study explores how local stakeholders in San Luis, Aurora, Philippines form opinions and responses to disaster messages within overlapping systems of institutional communication and community-grounded epistemologies. Drawing from interviews, focus group discussions, and document analysis in a qualitative case study, the research highlights how residents and barangay leaders interpret messages through practices of bayanihan (collective solidarity), pakikiramdam (shared sensitivity), kapwa (shared identity and interdependence),, and spiritual faith. Findings reveal an epistemic dissonance: while government messaging often follows technocratic templates, communities rely on culturally resonant cues and kinship-based trust networks to guide decision-making. To address this gap, the study advances the SALIGAN Framework, a seven-pillar model—Strategic Communication Modes, Aligning to Cultural and Linguistic Contexts, Local Participation, Integrated Knowledge Co-creation, Guidance Through Feedback, Anchoring in Governance, and Networking and Replication—that integrates scientization with indigenous epistemologies. By embedding cultural knowledge into formal communication processes, the framework reframes disaster messaging as a dynamic site of public opinion formation. This contributes to decolonizing communication scholarship and offers insights for enhancing trust, inclusivity, and resilience in public communication across Asia and the Global South.